{"title":"Home page","description":null,"products":[{"product_id":"chonk","title":"Chonk","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eChonk is a heavy display sans that likes to take up space. It’s best used in moderation, when you want to be LOUD. The inspiration came from playing with my kids’ Play-Doh extruder, and seeing how much clay we could cram into the molds. I wanted to make a typeface that tried to expand to fill its container in the same way, which is why there’s a slight convex touch to the verticals: the whitespace pushes out, while the letters push back.\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003eThe character set is minimal now, but I’ll pass along any updates for free. If you need anything specific, \u003ca href=\"mailto:shop@loudroom.com\" title=\"Email me\"\u003eemail me\u003c\/a\u003e and I’ll try and help. Thanks! ❤️\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Jason Santa Maria","offers":[{"title":"Default Title","offer_id":47609396789270,"sku":"JSM-0001","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/3174\/9654\/files\/chonk-thumb.png?v=1739648212"},{"product_id":"citywide","title":"Citywide","description":"\u003cp\u003eCitywide is a sans serif family inspired by mid-1900s bus and train destination roll signs. The letterforms draw from a \u003ca rel=\"noopener\" href=\"https:\/\/loudroom.com\/assets\/shop\/jsm-rollsigns.jpg\" target=\"_blank\"\u003e\u003cspan style=\"cursor: pointer; color: inherit; word-wrap: break-word; text-decoration: inherit;\"\u003e\u003cspan style=\"border-bottom: 0.05em solid; border-color: rgba(55,53,47,.4); opacity: 0.7;\" class=\"link-annotation-unknown-block-id-474726022\"\u003ebus roll sign\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/jasonsantamaria.com\/shop\/fonts\/jsm-rollsigns.jpg\" style=\"cursor: pointer; color: inherit; word-wrap: break-word; text-decoration: inherit;\" class=\"notion-link-token notion-focusable-token notion-enable-hover\" rel=\"noopener noreferrer\" data-token-index=\"1\" tabindex=\"0\"\u003e\u003cspan style=\"border-bottom: 0.05em solid; border-color: rgba(55,53,47,.4); opacity: 0.7;\" class=\"link-annotation-unknown-block-id-474726022\"\u003e\u003c\/span\u003e\u003c\/a\u003e I found at a flea market years ago. \u003c!-- notionvc: a6385b27-e2e9-4e24-8661-6d2db7228b3f --\u003eI’ve probably lost myself staring at that sign everyday since, thinking about how the type system works\u003c!-- notionvc: e07abe96-8007-4bbf-8b92-14c132a36e56 --\u003e while trying to puzzle out some of the unusual choices. Why are letters like P and R so high-waisted in their wide forms, but pretty normal when narrow? Were these boxy curves drawn by hand or mechanically produced? Why does the middle stroke of the G change so much across widths?\u003c\/p\u003e\n\u003cp\u003eCitywide is an interpretation of these letterforms, drawing inspiration from both my sign and others like it. I attempted to standardize it a bit by wrangling cross strokes, corner radii, and counters, while also imposing a system for width and weight. \u003cmeta charset=\"utf-8\"\u003eI started on the lighter side of the weights, and then expanded out to include a much heavier range based on existing proportions and some research.\u003c!-- notionvc: 1b59678a-df6b-4429-b929-3ebffd458d23 --\u003e I also left in a stylistic set that includes some of the high-waisted flair of my sign’s forms best seen in letters like P, R, E, and F.\u003c\/p\u003e\n\u003cp\u003eIt adds up to a fun pastiche — an ode to an age of sign making between the sunset of mass manual production and the dawn of digital displays. I love how it moves between fussy and informal, neighborly and gruff, simultaneously feeling like a broken in pair of jeans and a crisp sports jersey.\u003c!-- notionvc: 7e04d302-31c7-46e0-a289-8b2cedfa34ec --\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eDestination signs like these were \u003ca rel=\"noopener\" href=\"https:\/\/www.youtube.com\/watch?v=Q1rRva0tugc\" target=\"_blank\"\u003etypically silkscreened\u003c\/a\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=Q1rRva0tugc\"\u003e\u003c\/a\u003e on waterproof material with the names of a route’s stops, then mounted on long rolls of linen. Those rolls were placed in various visible spots inside and out of a vehicle to display one station name at a time for passengers. A driver could then advance the destination display, stop by stop, as the route was traveled.\u003c\/p\u003e\n\u003cp\u003eMy specific roll sign was made by \u003ca rel=\"noopener\" href=\"https:\/\/en.wikipedia.org\/wiki\/H.K._Porter,_Inc.\" target=\"_blank\"\u003eH.K. Porter, Inc.\u003c\/a\u003e from Pittsburgh, but there are \u003ca rel=\"noopener\" href=\"https:\/\/www.flickr.com\/search\/?sort=date-taken-desc\u0026amp;safe_search=1\u0026amp;tags=signage\u0026amp;user_id=56319914%40N00\u0026amp;view_all=1\" target=\"_blank\"\u003ecountless variations\u003c\/a\u003e\u003ca href=\"https:\/\/www.flickr.com\/search\/?sort=date-taken-desc\u0026amp;safe_search=1\u0026amp;tags=signage\u0026amp;user_id=56319914%40N00\u0026amp;view_all=1\"\u003e\u003c\/a\u003e in letterform shapes, widths, and sizing to be found in this era of signs. Even a simple web search for bus roll signs will yield a vast array of similar-but-different takes on this approach. Like they were made to be large and visible first, and polished or consistent\u003c!-- notionvc: adb082fc-5009-4cf1-aa3b-12ed9c015778 --\u003e letterforms a more distant second.\u003c\/p\u003e\n\u003cp\u003eThat’s the real charm I love here, each take feels just a little bit irregular and you can sometimes see the hand of the person who made it. Like it’s sign painting masquerading as templated type.\u003c\/p\u003e\n\u003c!-- notionvc: 94dd160a-86b7-494e-ad14-6367bcf26ed4 --\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat’s included\u003cbr\u003e\u003c\/strong\u003eCitywide is made up of five widths and five weights, plus italics: 50 static fonts and 1 variable font. \u003c!-- notionvc: 3d16bc1f-b38b-47b6-8b1f-b994b3281f70 --\u003eI’ll pass along any updates for free. If you need anything specific, \u003ca href=\"mailto:shop@loudroom.com\"\u003eemail me\u003c\/a\u003e and I’ll try and help. Thanks! ❤️\u003c\/p\u003e","brand":"Jason Santa Maria","offers":[{"title":"Default Title","offer_id":51155433979926,"sku":"JSM-0002","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/3174\/9654\/files\/citywide-thumb.png?v=1774402731"}],"url":"https:\/\/shop.loudroom.com\/collections\/frontpage.oembed","provider":"Loud Room","version":"1.0","type":"link"}